Wooden's Wisdom - Volume 13 | Issue 668 |
Craig Impelman Speaking | Championship Coaches | Champion's Leadership Library Login | |
"COMMUNICATING WORTHWHILE GOALS CREATES ENTHUSIASM" (DANIEL COYLE AND JOHN WOODEN) Coach Wooden believed that enthusiasm was the igniter that turned hard work into industriousness. Coach Wooden wrote: "Hard work without enthusiasm leads to tedium. Enthusiasm without industriousness leads to unrealized potential. When combined, they cement a solid foundation."
There are two parts to creating enthusiasm with any group:
In his book, The Culture Code, Daniel Coyle provides a wonderful example of that idea:
Adam Grant, a psychologist at the Wharton School, was asked by the University of Michigan to investigate the low performance of its call center workers who phoned university alumni and asked them to donate money. The work was repetitive and tedious, and the rejection rate stood at a solid 93 percent.
The university had tried several incentives to improve performance to no avail. Some of the money raised at the call center went toward scholarships. Grant wondered if the workers would be more motivated if they knew more about the real-world uses of that money.
He tracked down one of the scholarship recipients, a student named Will and asked him to write a letter about what his scholarship meant to him.
Here is an excerpt: "I discovered that the out-of-state tuition was quite expensive but all my life I have dreamed of coming here. I was ecstatic to receive the scholarship. The scholarship has improved my life in many ways."
Grant then brought in other scholarship recipients for in-person visits. Each student shared their story: "Here’s where I came from. Here’s what the money raised by your work means to me."
Over the next month weekly revenues increased 172 percent!"
The call center had communicated a worthwhile goal to their team.
Do you communicate a worthwhile goal to your team? Does each person understand why they are important?
Yours in Coaching, Craig Impelman
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Loser And Victor He was beaten from the start, Edgar Albert Guest (1881-1959)
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