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| Wooden's Wisdom - Volume 13 | Issue 750 |
| Craig Impelman Speaking | Championship Coaches | Champion's Leadership Library Login | |
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"FOUR RULES FOR EFFECTIVE ENCOURAGEMENT" There’s a difference between encouragement that sounds good and encouragement that actually works. "Encouragement that does not influence is activity without achievement."
Here are four rules that help create effective encouragement:
Rule #1: Your Example Is Your Most Powerful Encouragement
John Maxwell, one of the most widely read leadership experts in the world, writes in The 21 Irrefutable Laws of Leadership:
"People do what people see."
Coach Wooden didn’t just tell his players to be considerate of others—he showed them. After practices and games, he would pick up towels, straighten the locker room, and take care of small details others might ignore.
More than a century ago, Edgar A. Guest captured it this way:
Can teach our youth what they should be; Nor all the books on all the shelves— It’s what the teachers are themselves." If you’re not living it, you’re not encouraging it.
If you’re not willing to live it, don’t ask others to.
Rule #2: What You Praise Becomes What People Value
Carol Dweck, a Stanford psychologist whose research on motivation has influenced education, business, and leadership worldwide, explains in Mindset: The New Psychology of Success:
"Be careful what you praise, because you are teaching people what to value."
Coach Wooden understood this long before it was studied.
He didn’t use criticism from opponents in the press as motivation. Instead, he read letters from custodians at other schools thanking UCLA players for leaving the locker room clean and orderly. He reinforced consideration of others.
What you consistently recognize, you are encouraging others to become.
Rule #3: Encouragement Should Reduce Pressure, Not Add to It
Not all encouragement helps. Some of it actually hurts. The parent yelling encouragement from the stands often increases tension for the youngster and diminishes performance. The intent is positive. The result is not. I have seen managers inadvertently do the same thing.
Coach Wooden didn’t try to "fire up" his players with emotional speeches. He encouraged them to focus on their effort—to do their best.
The result:
Great encouragement doesn’t add energy. It directs it.
Rule #4: Know Your Audience
Encouragement only works if it is received.
Coach Wooden didn’t communicate the same way with every player. Some needed a gentle approach. Others responded to direct instruction The standard stayed the same. The delivery changed.
Great leaders don’t just communicate clearly—they communicate effectively for the person receiving it.
If the message doesn’t land, it doesn’t influence.
Effective encouragement is not measured by what you say. It is measured by what changes.
Encouragement that influences becomes culture. Encouragement that doesn’t... is just activity.
Reflect on this idea of encouragement. How are you doing? Write it down. Share it with someone on your team.
Yours in Coaching, Craig Impelman
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The Boy Who Never Told a Lie
Mary Howitt (1799-1888)
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